Beauty direct seller Mary Kay partners with hit TV show “Project Runway.”

Mary Kay is determined to get the message out that the $3 billion a year company is not your mother’s makeup. Its newest effort in this regard is a deal struck with the popular fashion-focused show, Lifetime’s hit series “Project Runway All Stars.” 

As the official beauty sponsor of the third season of the series, Mary Kay will play to a national audience, as up-and-coming designers perfect their looks on models in the Mary Kay Color Design Studio in every episode. Celebrity make-up artists will exclusively use Mary Kay products on the show airing October through January.

Fans of the hit show can also look forward to seeing two Mary Kay vignettes where celebrity makeup artists demonstrate how to get All Star inspired looks.